Search Engine Optimization

Your SEO
Specialists in Covington GA

Search Engine Optimization is so much more than just keywords and backlinks. It involves the application of several interlocking techniques to improve the search rankings of your website. These techniques include everything from on-page content optimization to mobile-friendly web design. Online businesses need a well-rounded strategy if they want to rank highly with Google, Yahoo, and Bing!

Hawk Web Marketing is a different type of SEO company. We focus on client retention and excellent customer service. At Hawk Web Marketing, you’re more than just a number. Instead of focusing on a high volume of clients, our goal is to build strong, long-lasting professional relationships to help you achieve the highest levels of success and profitability.

Choosing an SEO Agency for Long-Term Success

In the always-evolving world of SEO, it seems that almost everyone claims to be an expert. Too many SEO providers focus on quantity rather than quality. Don’t choose an SEO Company based on the number of promised backlinks per month. Develop a long-lasting partnership with a truly reputable SEO Agency in Covington GA that always has the best interests of your website in mind.

At Hawk Web Marketing, our team of dedicated specialists implements effective SEO strategies that retain their value over the long-term and withstand future algorithm updates by the search engines. We take the time to get to know our clients, by speaking in a language that you can understand. Upon the initial consultation, we will begin designing an SEO strategy that involves multiple overlapping components of SEO, including:

  • Competitor Analysis
  • Keyword Research
  • Link Building
  • Content Development
  • Web Design
  • Removal of Technical Barriers
  • SEO Services
  • Website Development
  • Press Releases
  • Meta Tag Optimization
  • Social Media SEO

OUR CORE SERVICES

Competitor Analysis

Search Engine Optimization is so much more than just keywords and backlinks. It involves the application of several interlocking techniques to improve the search rankings of your website. These techniques include everything from on-page content optimization to mobile-friendly web design. Online businesses need a well-rounded strategy if they want to rank highly with Google, Yahoo, and Bing!

Removal of Technical Barriers

We’ll also take a good, long look at your current web design and SEO strategies to create a customized plan for improvement. We implement SEO solutions that improve both the quantity and the quality of traffic at the same time. Yes, we want you to get more traffic, but we are more concerned with attracting large numbers of new customers who are pre-qualified to buy your products and services.

Keyword Research

Search Engine Optimization usually begins by first identifying the appropriate keywords and keyword phrases that your customers use the find your website. There can be literally thousands of possible choices. At Hawk Web Marketing, we focus on keywords that target the right audience. We also understand that the surge in popularity of smartphone technology plays a significant new role in these key phrase selections, as well.

Link Building

Did you know that poor linking strategies can actually hurt your Google rankings? A less reliable provider can easily make promises of several hundred links per month, but a truly proficient SEO Agency knows that the building of relevant backlinks in an intricate process. A website with only a few highly authoritative backlinks can easily outperform a competitor with hundreds of backlinks to low-credibility websites. The most effective backlinking strategies take time, patience, and skill.

Web Design

The design of your website is an important factor for turning the boost of new traffic into revenue-producing conversations. The site needs to be easily maneuverable while appearing engaging and clutter-free. And thanks to the latest Google algorithm update, the website must also be deemed mobile-friendly by the search engines if you want to achieve the highest page rankings.

Website Development

A website is always in a constant state of development. There are always new improvements to be made, new content to be written or new keywords to target. Most businesses are also consistently updating their portfolio of products and services, too. Hawk Web Marketing is a full-service SEO Agency, specializing in all areas of Search Engine Optimization. We update websites with new product descriptions and images, and we even write the website content and blog posts for ongoing website development needs.

Local SEO

The design of your website is an important factor for turning the boost of new traffic into revenue-producing conversations. The site needs to be easily maneuverable while appearing engaging and clutter-free. And thanks to the latest Google algorithm update, the website must also be deemed mobile-friendly by the search engines if you want to achieve the highest page rankings.

Mobile SEO

In April of 2015, Google released a new algorithm update nicknamed “Mobilegeddon.” Now websites that are considered mobile-friendly by the search engines get a bigger boost in the page rankings than those that follow the older, outdated practices of SEO. According to recent statistics, nearly 60% of websites have not yet updated their websites to conform to this new algorithm change. At Hawk Web Marketing, our team of dedicated SEO specialists can create a new mobile-friendly strategy for web design and website development that will make the search engines sit up and take notice.

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